20-Year B2B SaaS Product Executive to Lead Development of New Solutions

LOS ANGELES … July 18, 2017 … FloQast, Inc., a provider of close management software created by accountants for accountants to close the books faster and more accurately, announced today the appointment of Rob Feinstein to the newly created position of vice president, product.

In this capacity, Feinstein will be responsible for global product strategy and execution, including enhancing FloQast’s current products and solutions as well as identifying new areas in which to expand.

Feinstein, a seasoned product executive in B2B SaaS, brings nearly 20 years of related experience to his new role. Most recently, he served as vice president, product at OutboundEngine, an Austin-based SaaS marketing automation solution for small businesses. In this role, Feinstein led product strategy and execution. Earlier, he was also a vice president for ReachLocal, a Woodland Hills, Calif.-based provider of digital marketing services, where he managed global product management for desktop and mobile SaaS initiatives, social media and search engine optimization. Previously, he held senior product and general management roles at Business.com, Monster.com, EarthLink and CareerPath.com.

“FloQast has pioneered powerful, easy to use and simple to deploy solutions that work the way accountants do, allowing them to use their own checklists and Excel. Our product philosophy, coupled with Rob’s innovative approach to product development, will help FloQast continue to build solutions for accounting teams and financial professionals that allow them to more efficiently and effectively perform their job functions,” noted Michael Whitmire, CPA, co-founder and chief executive officer at FloQast.

“On the heels of our recently announced $25 million capital raise, this appointment is a primary example of how we intend to put those funds to work for the benefit of our clients and fuel our future growth and product expansion,” said Whitmire.

Feinstein added: “Joining FloQast affords me an excellent opportunity to help impact and enhance the company’s already-proven and successful close management solution. FloQast’s market traction and off-the-charts customer satisfaction scores are driven by its hand-in-glove fit with market needs and an understanding of exactly what accountants require to manage their month-end close. FloQast has a strong, established base from which to build upon, and I’m excited to be part of a team that’s finding more ways to help accountants operate more efficiently and be happier in their jobs.”

Feinstein, who resides in Los Angeles, holds a Master’s degree in Business Administration from Dartmouth College, a Master’s degree in Journalism from Columbia University and a Bachelor’s degree in History from Brown University.


About FloQast
FloQast is a leading developer of close management software, created by accountants for accountants to close faster and more accurately. Working with accounting teams’ existing checklists and Excel, FloQast provides a single place to manage the month-end close and gives everyone visibility. FloQast customers on average close three days faster. The award-winning solution is trusted by hundreds of accounting departments, including those at Twilio, Nutanix, Zillow and The Golden State Warriors. To learn more, visit www.floqast.com and join the conversation on Twitter @floqast.

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