There’s more to winning business awards than just being a successful entrepreneur or a respected CEO. Awards preparation is an art form that few have mastered. PAIRELATIONS, LLC founder Susan Turkell has built a practice based on identifying, crafting and submitting awards on behalf of clients, ranging from entrepreneurs and CEOs to startups and large corporations.

With a proven track record for earning significant wins on behalf of its clients, PAIRELATIONS is well versed in the vast opportunities that exist nationally, regionally and locally throughout the country, spanning programs focused on business, people, industry and functional areas within corporations.


“Susan Turkell of PAIRELATIONS, LLC has the rare ability to assess a client’s capabilities and unique achievements, and to portray them attractively in writing.  I’ve lost count of the number of clients she has written Stevie Award-winning nominations for over the past 18 years.  Whenever potential nominees ask us for a referral to someone who can help them prepare their nominations, Susan is one of the few resources we always recommend.”

— Michael Gallagher, Executive Chairman, The Stevie Awards

The Stevie® Awards are the world’s premier business awards. They were created in 2002 to honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide. In short order the Stevie has become one of the world’s most coveted prizes. They attract more than 12,000 nominations, which are judged by over 1,000 professionals worldwide.

For the past 20 years, PAIRELATIONS has helped clients earn accolades across a range of prestigious programs, including Ernst & Young’s Entrepreneur of the Year Awards, The Stevie Awards’ programs such as American Business Awards, International Business Awards and Women in Business Awards; Bestinbiz and bestinbiz International, CEO WORLD awards, Goldenbridge awards, Tech America, alumni awards and many more.

PAIRELATIONS is a four-time Grand Stevie winner, earning the prestigious award, based on the number of points scored for entries Turkell wrote and submitted on behalf of clients in each of the competitions. You can read more about the firm’s latest 2020 Grand win here.

Whether you are seeking recognition for yourself, your employees, your company or your new enterprise, look no further than PAIRELATIONS’ years of expertise to help hone the best programs and categories that coincide with your individual goals, objectives and story. PAIRELATIONS helps to uncover the real winning stories and delivers them in riveting submissions that are known to capture judges’ eyes.

Over the years, PAIRELATIONS has helped its clients earn hundreds of wins, including multiple Grand Stevie Awards – those companies with the most wins in a given program – from the American Business Awards and International Business Awards.

PAIRELATIONS helps clients identify appropriate awards programs to consider and enter. Then, we prepare all awards submissions and handle the entire application process, too.

Click the links below to read blog posts authored by Turkell about the value of awards and ways to leverage them long after the wins.

Contact us to see where we think you should be nominated and start earning the recognition you deserve.

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RT @BigAwards:Being recognized in third-party awards programs can truly elevate any business. #BIGAwards @pairelations https://t.co/6hJHM96MVX
Thank you to @BigAwards for sharing my thoughts about the importance and credibility of third-party awards . Their… https://t.co/0sw4kZkV9m
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