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PAIRELATIONS About Us
PAIRELATIONS' Integration

Growing companies must cultivate their image among investors, the media and the general public. If they don't, they won't succeed.

Given this challenge, public and investor relations would seem a natural combination, yet few agencies offer expertise in both arenas.

PAIRELATIONS believes the best approach to shaping a company's image is to integrate both of these communications efforts -- leveraging the success of public relations campaigns into investor relations programs and vice versa.

PAIRELATIONS gets its clients noticed by top Wall Street analysts and portfolio managers. It also introduces its clients to key editors, writers, reporters and broadcasters representing a vast range of media outlets -- nationally, regionally and locally.

PAIRELATIONS knows precisely how to capitalize upon both the media and investment community coverage it generates for its clients.

The result is a two-pronged approach that not only invigorates corporate identities and generates awareness, but also attracts potential investors and new business.

PAIRELATIONS' Revelations

Exposure without expenditure -- Don't waste money advertising! An objective, third-party endorsement from the media is much more credible and cost effective.

Mass mail is junk mail -- What really works is a carefully tailored effort that gets information in the hands of the right people at the right time.

It's who you know -- PAIRELATIONS relies on its vast network of contacts on Wall Street and in the media nationwide. These relationships have been cultivated over the course of more than 20 years in the industry.

And what you know -- An experienced marksman hits the target every time. The ability to work smarter and leverage opportunities only comes with years of experience.

Information overload -- Reaching the masses in an age of information overload requires tenacity and creativity. Communications must be cleverly crafted to warrant attention and demand results.

'Out' is 'in' -- Outsourcing public and investor relations services is a perfect arrangement. When it comes to shaping corporate Images, companies should look to outside specialists for objective advice and not rely solely on insiders.

Bigger is not always better -- As a boutique firm, PAIRELATIONS customizes its campaigns to meet the specific needs of every client. It doesn't take a cookie-cutter approach.

Two's company -- PAIRELATIONS' pair of relations complement one another, providing superior communications results.

PAIRELATIONS' Creation

PAIRELATIONS' founder Susan J. Lewis is a seasoned public and investor relations specialist with more than 20 years of experience. She has both an agency and a corporate background and has worked on the East and West coasts. She has represented companies spanning a broad range of industries.

Over the course of her career, Ms. Lewis has cultivated media contacts in the national financial press as well as daily newspapers, regional business journals, broadcast media and a variety of trade publications nationwide. She also has developed relationships with key members of the investment community on both the buy- and sell-sides.

Before forming PAIRELATIONS, Ms. Lewis spent three years as Director of Public and Investor Relations at Apria Healthcare Group, Inc., one of the nation's largest home healthcare providers (formerly Abbey Healthcare Group Incorporated and Homedco Group, Inc.). She handled all aspects of the company's public and investor relations programs while also creating campaigns surrounding the billion dollar merger that formed Apria.

Previously, Ms. Lewis spent nine years at The Financial Relations Board, Inc., a leading national investor relations agency, as Vice President and Associate Director of National Media Relations.

Ms. Lewis holds a Bachelor of Arts Degree in Communications from the State University of New York, College at New Paltz. She has completed additional studies at the New York Institute of Finance and The Dale Carnegie Institute. She has been affiliated with The Publicity Club of New York. She also is a member of The Public Relations Society of America and The National Investor Relations Institute.

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